In 1998, Steve Jobs (Apple computers), write to Sean Connery. Sean Connery replied:
"December 11, 1998
I will say this one more time. You do understand English, don’t you? I do not sell my soul for Apple or any other company. I have no interest in “changing the world” as you suggest. You have nothing that I need or want. You are a computer salesman — I am fucking JAMES BOND!
I can think of no quicker way to destroy my career than to appear in one of your crass adverts. Please do not contact me again.